2025, Vol. 7, Issue 2, Part G

author(s)
Teju Kiran, Chidanandyya H and Sanjana Acharya

abstract
This study evaluates the effectiveness of employee welfare programs in the automobile industry, with a focus on employee awareness, satisfaction, and operational challenges in implementing these initiatives. In a competitive environment where employee retention, productivity, and work-life balance are critical, understanding the impact of welfare measures is essential for strategic HR decision-making.
Using a descriptive research design, the study identifies welfare measures adopted by automobile companies, assesses employees’ awareness and satisfaction levels, and provides actionable recommendations for improvement. Data were collected through questionnaires, employee interactions, and observations, supplemented by secondary sources such as journals and articles. A sample of 216 employees was selected through convenience sampling, and statistical analysis was conducted using SPSS, including chi-square and frequency distribution tests.
The study tests three key hypotheses: (1) whether employees’ perceptions of current welfare activities are linked to their freedom to suggest improvements; (2) whether awareness of leave policies affects satisfaction with those policies; and (3) whether perceptions of grievance handling influence satisfaction with employee-employer communication. These hypotheses were analyzed to identify significant associations and insights for HR strategy.
The findings highlight the welfare programs that drive employee satisfaction and engagement, reveal areas where awareness and communication can be improved, and provide recommendations to enhance retention, productivity, and workforce motivation. Overall, the study offers practical guidance for optimizing employee welfare strategies in the automobile sector.