2025, Vol. 7, Issue 2, Part D

The research identifies the consumer's behavior impact as an interactive variable for both electronic marketing and customer's satisfaction in Jekor Food Company, Basra branch.

The descriptive approach had been adopted by distributing a questionnaire for a sample of the company’s employees (around 30 workers). A form was built that devoted research hypotheses, VER.26.SPSS program was used to analyze data, and the research hypotheses was tested by a number of statistical methods. Accordingly, number of conclusions have been provided where the most important one was (the existence of an influence for both electronic marketing and the customer's satisfaction, as well as an interactive role for consumer's behavior regarding the electronic marketing and the customer's satisfaction.)

The research concludes with a number of recommendations, the most important ones were: We recommend the company to design its own website in an attractive way that enables customers to deal with it easily, as well as more to pay more attention to the policy of privacy on the company's website in order to maintain the confidentiality of customer information on the site, and to develop its products to comply with the customers' needs and desires and to give the guarantee in their products.