2025, Vol. 7, Issue 1, Part F

author(s)
Vineeta Kumari Parihar and Sarvesh Singh

abstract
Millennials and Generation Z are rapidly becoming the dominant employee segments, bringing with them distinct values, expectations, and work preferences. Understanding these generational cohorts is crucial for organizations aiming to build effective talent management and retention strategies. This research paper aims to deepen the understanding of Millennials and Generation Z in the workplace by examining their expectations, motivations, and preferences, with a view toward enhancing talent retention strategies. The study specifically explores what these younger generations seek when entering a new job, the factors that influence their decision to remain in a role, and their preferred work models in today’s evolving professional landscape. Furthermore, it identifies effective organizational strategies for retaining Millennial and Gen Z talent. Utilizing a descriptive research design, the study is grounded in secondary data analysis drawn from a variety of credible sources, including academic literature, industry reports, and surveys conducted by leading HR consulting firms such as Gallup, Deloitte, and McKinsey. The findings offer valuable insights for organizations striving to attract and retain younger employees by aligning workplace policies and culture with generational values and expectations.