2024, Vol. 6, Issue 1, Part A

author(s)
Dr. Rana Zehra Masood

abstract
This paper delves into the intricate dynamics of employee retention strategies across-various generational cohorts, organizational sizes, and cultural contexts, underpinned by a comprehensive analysis employing both quantitative and qualitative research methods. Through thematic analysis, regression, and comparative statistical analysis, the study identifies significant differences in retention strategy effectiveness, emphasizing the crucial role of tailoring these strategies to meet the diverse needs of the workforce. The findings highlight a generational shift in workplace expectations, with Millennials prioritizing work-life balance and Gen Z focusing on career growth and job security. A comparative analysis reveals that small and medium-sized enterprises (SMEs) and larger organizations require distinct approaches to employee retention, particularly in the realms of professional development, flexible working hours, and health and wellness programs. The advent of remote work and technology adoption emerges as pivotal in enhancing post-COVID-19 employee retention, alongside the significant impact of mental health initiatives on retention rates. The study further explores the adaptation of retention strategies within different cultural and organizational settings, providing actionable insights for organizations aiming to optimize their retention efforts. This research contributes to the broader discourse on human resource management, offering nuanced perspectives on the optimization of retention strategies across diverse settings.