2023, Vol. 5, Issue 2, Part A

author(s)
Dr. S Sundararajan and Dr. N Ramar

abstract
There is a strategic importance of having in place an effective people’s approach. There is a myriad of contemporary thought that helps us to have this vital aspect of work place strategy right resulting in improving productivity, thereby reducing sickness, increased discretionary effort, trust and employee loyalty is most primary thing in Custom House Agents (CHAs) and freight forwarding companies. A few of the new ways of working and a number of considerations associated with people management responsibilities are quite challenging in freight forwarding Industry. The present paper, aims at identifying the strategies to deal with key challenges like ageing workforce, remote working and the mammoth impact that technology has in the workplace during the pandemic. Most importantly the wellbeing issues related to these aspects of work in the modern-day working environment are highlighted and the challenges faced by both employees and employers in coping with a fast-changing world of work are addressed. The key aspects of wellbeing strategy must focus on how to treat people with dignity and respect so that it fosters a growth mind set and help them to work on innovation and creativity that will provide huge productivity and assist them to work “beyond expectations”. This paper brings out the well-considered and executed wellbeing strategies that will result in high productivity and make the organization a better place to be as it will focus on the ethics to be the purpose in working life among the employees of CHAs and freight forwarding companies.