2025, Vol. 7, Issue 2, Part F

author(s)
Aleena Joy, Vijila Yesudhas and Sravana Konnath

abstract
Startups are at the forefront of economic innovation, particularly in emerging markets like India. While much attention has been given to their scalability and technological disruption, less is known about the employees who drive these enterprises, especially in regional contexts. This study offers a descriptive analysis of 698 employees working in startups across Kerala, focusing on demographic and organisational variables such as age, gender, education, work type, startup sector, and geographic location. Through frequency distributions and cross-tabulation analysis, this paper uncovers patterns in gender representation, educational qualification, urban-rural distribution, and tenure dynamics. The findings suggest a workforce dominated by young, early-career professionals with notable gender parity and a strong urban concentration. These insights provide a foundation for future empirical investigations into leadership, job design, and retention strategies in startup environments. Implications for human resource practices and policy development in the regional startup ecosystem are discussed.