2025, Vol. 7, Issue 2, Part F

This paper examines the key factors influencing employee work motivation at the Vietnam Television Center in Ho Chi Minh City. Drawing on foundational and modern theories of work motivation, the study proposes a model comprising six determinants: work environment, leadership, salary and benefits, job arrangement, job attractiveness, and career development opportunities. Data were collected from 200 employees through a structured survey. Reliability and validity of the measurement scales were assessed using Cronbach’s alpha and exploratory factor analysis, while the research hypotheses were tested using multiple regression analysis in SPSS. The results reveal that work environment and job attractiveness exert the strongest positive effects on employee motivation. Job arrangement, leadership, salary and benefits, and career development opportunities also contribute significantly, though to a lesser extent. These findings emphasize the importance of creating supportive working conditions, enriching job content, ensuring transparent and equitable HR policies, and expanding opportunities for professional growth. The study offers practical implications for strengthening human resource management at the Center and suggests directions for future research.