2025, Vol. 7, Issue 1, Part D

author(s)
SV Soundaravalli

abstract
The salaried individuals are expected to shoulder investment risks and commitment to beat inflation and reap taxation benefits. The factors weighed by an individual before choosing the investment avenues are risk, return, time horizon, convertibility, time value of money and the expected tax benefits. Salaried class of today are more risk takers, defying the norms of conservatism and they venture their funds in stock markets and in those investment avenues. In order to throw light on the pattern of investment and preference of salaried class, 150 respondents from four taluks have been randomly selected using Simple Random Sampling Technique in Coimbatore District. The sample size constitutes 600. Reduction of Income tax burden and the role of friends and relatives are the predominant factors contributing the for the selection of investment sources by the salaried individuals.