2024, Vol. 6, Issue 2, Part E

author(s)
J Bharanitharan, U Petersagayaraj and Janani AM

abstract
The university-business relationship plays a key role in today’s rapidly changing educational context, which indicates that company training needs and student employment preparation must be coordinated. Employers in various industries have increasingly emphasized the importance of a balanced skill set that includes not only technical knowledge but also essential soft skills such as communication, teamwork, leadership, and problem-solving abilities. This study highlights the role of such competencies in determining placement outcomes. While technical skills may open doors to job opportunities, soft skills are often decisive in ensuring that candidates succeed in interviews, group discussions, and real-world work environments. Furthermore, the research delves into the relationship between experiential learning, such as internships and live projects, and placement performance. Internships provide students with opportunities to apply their academic knowledge in real-world scenarios, gaining valuable practical experience that enhances their employability. The study aims to determine whether students who participate in internships or other experiential learning programs have a higher rate of job offers compared to those who solely rely on classroom learning. The findings of this research are expected to provide valuable insights into how educational institutions can better align their curricula with industry requirements, enhance placement training programs, and foster the development of essential soft skills among students. Additionally, the study aims to offer recommendations for improving the overall effectiveness of institutional support in placement activities. By addressing the current skill gaps and proposing solutions for better alignment between academia and industry, this research contributes to the broader discourse on employability and career readiness in higher education.