2024, Vol. 6, Issue 2, Part C

author(s)
Dr. Sameh Abdelhay

abstract
This study investigates the effectiveness of virtual reality (VR) based training in enhancing employee skills, focusing on the mediating roles of engagement and immersion and the moderating role of organizational culture. Utilizing Social Cognitive Theory and Experiential Learning Theory as theoretical frameworks, the research examines VR’s immersive and interactive potential to improve training outcomes by simulating realistic environments that allow hands on practice in a risk free setting. Data were collected through a multichannel survey distributed to employees experienced in VR training, with analysis performed using Structural Equation Modeling to test direct, mediating, and moderating relationships. The results indicate that VR training positively affects training effectiveness, with engagement and immersion acting as partial mediators, though their influence may vary based on individual factors. Moreover, findings suggest that an innovative organizational culture enhances the VR engagement and VR immersion relationships, highlighting the importance of supportive environments in maximizing VR’s impact on training. This study contributes to a nuanced understanding of VR training efficacy by integrating engagement, immersion, and organizational culture, thus informing organizational practices on optimizing VR adoption for skill development. Practical implications include designing VR content that maximizes engagement, fostering an innovation driven culture, and using VR to manage cognitive load, especially in high skill industries. This research adds valuable insights for practitioners and scholars in leveraging VR for enhanced employee learning and skill acquisition.