2023, Vol. 5, Issue 1, Part B

author(s)
Dr. Smita Meena

abstract
This paper explores the critical role of Human Resource Management (HRM) practices in enhancing employee engagement” and retention across diverse global settings. Given the complexities of the global market, characterized by cultural diversity, different regulatory environments, and varied economic conditions, effective HRM has become essential for organizational success. This study delves into various HRM strategies, including technological integration, leadership approaches, flexible work arrangements, and wellness programs, and assesses their impact on fostering employee commitment and reducing turnover rates. By employing a mixed-methods research design, this paper gathers quantitative data through surveys and qualitative insights from multinational case studies, providing a holistic view of effective HRM strategies in a global context. The findings suggest that culturally adapted, technology-enabled HRM practices significantly enhance employee engagement and retention. This research not only contributes to the existing HRM literature but also offers practical recommendations for HR professionals operating in international markets, aiming to optimize their workforce management strategies for better business performance and employee well-being.