International Journal of Research in Human Resource Management
2021, Vol. 3, Issue 2, Part A
Factors affecting customer satisfaction at Vietinbank in Vietnam
Nguyen Minh Duc, Dang Thi Phuong Chi, Nguyen Hoang Tien and To Thi Kim Hong
The research study on factors affecting customer satisfaction at Vietinbank such as accessibility, navigation, page load speed, language, memory (information storage), personal customized, convenient, intuitive factors influencing the satisfaction of customers using banking service. The study also proposes a model to improve the relationship between customers and businesses.