2021, Vol. 3, Issue 2, Part A

author(s)
Nguyen Minh Duc, Dang Thi Phuong Chi, Nguyen Hoang Tien and To Thi Kim Hong

abstract
The research study on factors affecting customer satisfaction at Vietinbank such as accessibility, navigation, page load speed, language, memory (information storage), personal customized, convenient, intuitive factors influencing the satisfaction of customers using banking service. The study also proposes a model to improve the relationship between customers and businesses.