International Journal of Research in Human Resource Management
2019, Vol. 1, Issue 2, Part A
Corporate social responsibility: As a tool to competitive advantage
Dr. Vijay Chaitanya Cheemala
Every organization tries to create a competitive advantage in the industry. The objective of this paper was examining CSR Practices a tool to creating competitive advantage practices practised by the select MNC in Hyderabad. This study adopts descriptive research design involving stratified random sampling procedure. Primary data was collected using Questionnaire method. The sample size was 375 comprising 5 sectors including Pharma, IT, Automobile, FMCG and Electronics. The statistical tools applied were Standard Deviation, ANOVA and Chi square Test.